Hi, I’m Lissa, and I’m a User Experience Strategist…

We’ve all heard the axiom, “Your Mileage May Vary (YMMV)”, but what does that really mean?

Well, when it comes to the user experience, it can mean the difference between gaining a new customer because they felt like you understood them – or losing a new customer because your website is confusing or leads them down paths from which they cannot return.

In addition, the user experience strategy is not just about the words on the page. From the moment someone lands on any page of your website they need to know immediately who you are and how you can help them – and this starts with consistent branding: from the layout, images, and colours on the page, to the types and sizes of font used, to the words you choose and how you use them.

It also encompasses everything from organic traffic (SEO and keyword planning) to display ads to print materials. In a nutshell, the user experience journey is comprised of every potential interaction a customer could have with your company – and it all needs to make sense: one big, cohesive picture.

Most importantly, that big picture needs to include them: the customer. And that means you need to get to the heart of who they are, how they think, how they respond in a crisis, and what drives them to seek you out as a potential solution.

Since 1991, Lissa Crosby has created innovative strategies for start-ups and Fortune 100 companies.

Deeply curious about how people interact and respond to intuitive design and targeted content, she focuses on connecting technical and emotional dots, delivering exceptional campaigns that enrich the customer’s experience.