Ready for Your Brand to Feel Truly Human in an AI World?

You know that quiet “aaaah” moment when someone reads your app, your email, or your site and thinks, “Finally—someone gets me”? That’s the magic I chase every single day.

For 30+ years I’ve been the curious generalist who listens first, prototypes second, and turns even the most sophisticated tech into content that feels effortless, warm, clear, and deeply human.

Whether I was bootstrapping startups in the dial-up days, launching the very first Google AdWords campaigns at Analog Devices in 2003, or (right now) leading U.S. Bank’s global Wealth content team to build our first in-house investments portal and digitize statements, my playbook is always the same: understand people, strip away the noise, test like crazy, and wrap it all in beautiful, heartfelt storytelling.

Today I’m guiding U.S. S. Bank’s global Wealth content team, turning complex finance into trusted, human conversations that lift CSAT — while piloting Jasper workflows that (in early testing) are poised to shave 40–60 % off content cycles so the humans can pour even more empathy and speed into every iteration.

I still freelance for small businesses and direct short films on weekends—because wearing every hat keeps me sharp, and curiosity is non-negotiable.

In an AI world that’s moving at warp speed, I help brands stay unmistakably human. If you want your customers to feel truly seen, wildly delighted, and fiercely loyal, let’s talk.