Customer focused, from the start…
In 1991, I launched a BBS and began creating digital journeys for people around the world. I further solidified my user experience expertise by managing an online gaming community from 1995-2005, where I was responsible for the creation and delivery of ever-evolving content, based on user experience feedback and in-game experiences. Driven by curiosity to understand how people interact with technology, I’m always looking for ways to improve their experience in meaningful, quantifiable ways.
After more than a decade in early-stage start-ups, I have spent more than 15 years specializing in scaling UX content strategy for newly created in-house agencies at Fortune100 companies, defining and streamlining business processes to speed time-to-market. My collaborative approach emphasizes thoughtful, accessible design focused on understanding customer’s needs and exceeding their expectations, while delivering on-time and on-budget.
These days, you’ll find me leading cross-functional teams that deliver customer experiences across web and native mobile apps that focus on clarity and accessibility for all, and providing both strategic guidance through all aspects of the design cycle, as well as serving as an editor-in-chief and guardian of the brand standards.
I’m always looking for new ways to challenge the status quo – not just make incremental progress or “move the needle”. I want to make a profoundly positive impact on the customer’s experience.